Fractional CMO
Fractional CMO support for B2B companies ready to build a growth system
A fractional CMO gives a company part-time access to senior marketing leadership without hiring a full-time executive. Akshay helps founders and revenue teams diagnose growth constraints, set priorities, align marketing with sales, and install a measurable operating cadence.
What the work focuses on
- Go-to-market diagnosis, priorities and board-ready measurement
- Marketing, sales and RevOps alignment around shared revenue stages
- Team coaching, agency direction and a repeatable weekly cadence
Akshay is based in Brussels. Work outside Belgium is delivered remotely and does not imply a physical office in every market listed.
Regional expertise: Belgium Europe USA India Middle East & GCC
Practical decision guide / Original editorial method
Decide whether you need leadership, delivery or a diagnosis
Fractional leadership is most useful when decisions cross several teams and someone must own the trade-offs. It is not a substitute for every execution role. Separate the decision rights from the work required to implement those decisions before agreeing a scope.
Establish the decision boundary
List the decisions currently delayed: target segment, channel allocation, positioning, qualification definitions or agency priorities. Name the executive sponsor and the people who can approve spend and product changes. If marketing cannot influence the actual bottleneck, the plan needs a cross-functional owner rather than another campaign.
Map the delivery capacity
Identify who writes, designs, builds, analyses and follows up leads. Record available capacity and dependencies. A part-time marketing leader can prioritise and coordinate work, but an unstaffed backlog will remain unimplemented. If one well-defined technical task is the whole problem, a specialist engagement may be more appropriate.
Agree the review packet
Use a concise recurring packet: baseline versus current performance, cohort maturity, completed experiments, unresolved data issues and decisions requested. Each recommendation should name its evidence, downside and owner. Evaluate the operating system as well as headline revenue, because sales cycles can outlast a short reporting period.
Apply it carefully
Illustrative scoping choice: if lead volume is healthy but sales rejects most leads, first align qualification and disposition reasons. Hiring another paid-media operator would increase activity without resolving the definition conflict. A useful initial deliverable is a shared stage contract and a closed-loop review, not a promise to double pipeline.
Fees, availability, team capacity and the authority of the role are agreed directly. No standard timeline guarantees that revenue will change, and attribution repairs should not be mistaken for incremental growth.
Discuss a growth challenge or read the growth marketing library.