A growth marketer who connects strategy to execution.

Where I can contribute

Growth problems rarely sit in a single channel. My focus is connecting the business question to the customer journey, the evidence and the work needed to move forward. That includes acquisition planning, conversion and lifecycle work, and the reporting that helps teams decide what to do next.

For a role conversation, share the company stage, remit, reporting line and delivery team. We can discuss the fit and practical requirements directly. This page does not imply an immediate start date, a specific employment arrangement or work authorisation in every market.

Professional experience

These roles reflect the professional history already published on this site. Discuss the scope of a specific position, references and the latest CV directly with me.

• Stereolabs — Growth Marketing Lead, 2024–present. Demand generation, marketing infrastructure and sales–marketing alignment for an AI-powered 3D perception platform.
• Deloitte — Marketing Consultant, 2022–2024. Digital transformation, marketing measurement and customer journey work.
• Roquette — Digital Marketing Specialist, 2021–2022. B2B content, lead generation and marketing automation.
• Capgemini — Associate Consultant — Digital, 2019–2021. Paid media, email workflows and landing-page experimentation.

Evaluate the work, not just the job titles

The selected cases explain the problem, intervention and measurement limitations. Client identities are anonymised; the cases should not be attributed to one of the employers above without confirmation.

The resource library shows practical analytical methods and functioning tools. AI-assisted editorial resources and synthetic examples are labelled. They are work samples, not evidence of additional client engagements or endorsements.

How I approach a growth problem

• Agree the business decision and baseline before proposing a tactic.
• Separate evidence from assumptions and choose a test appropriate to the available volume.
• Name implementation owners and dependencies so the plan can be delivered.
• Document the result, uncertainty and next decision—even when the outcome is inconclusive.

Make the first conversation useful

Email or WhatsApp with the role, organisation, responsibilities, location or remote arrangement, and expected hiring timeline. I can then respond about fit and share an up-to-date CV. No application or message is sent automatically.

Looking for project support rather than an employee? The service offers describe diagnostics and scoped implementation work without mixing those engagements with an employment discussion.

Supporting material

• Acquisition and measurement case
• Checkout conversion case
• Retention case
• Explore working tools and methods
• Read the full professional profile
• Looking for consulting instead?

Tell me about the role.

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