Professional profile
Akshay Shaligram — growth marketing consultant and fractional CMO
Akshay Shaligram is based in Brussels and works across growth strategy, acquisition economics, lifecycle, MarTech, measurement and revenue operations. International engagements are remote-first.
What Akshay does
Akshay helps B2B teams, consumer brands and startups connect acquisition, conversion, customer lifecycle and measurement to practical growth decisions.
Engagements range from a focused diagnostic or growth sprint to ongoing support and fractional CMO leadership. The starting point depends on the business model, stage, evidence and implementation capacity.
Quick reference
- Primary roles
- Growth Marketing Consultant; Fractional CMO
- Base
- Brussels, Belgium
- Education
- Solvay Brussels School
- Delivery
- Remote-first; project, advisory and fractional leadership
What the work focuses on
- Based in Brussels, Belgium
- Experience across Stereolabs, Deloitte, Roquette and Capgemini
- Available for consulting, expert commentary, podcasts and panels
Practical decision guide / Original editorial method
How to evaluate whether the working style fits your team
A useful consulting conversation should make the proposed work easier to inspect. The profile establishes identity and background; the case studies explain selected observations; the editorial library demonstrates methods. These are different kinds of evidence and should not be treated as interchangeable.
Start with a real decision
Bring a decision such as whether to increase acquisition spend, investigate checkout abandonment or change onboarding. Describe the outcome, constraints and what you have already tried. A specific decision makes it possible to agree useful deliverables; a broad request for growth can hide several unrelated problems.
Inspect the method and its limits
Look for a defined metric, a credible comparison, transparent assumptions and a realistic implementation owner. Ask what evidence could change the recommendation. The public tools let you inspect calculations before an engagement; they are not connected to your accounts and cannot diagnose private data they have not seen.
Clarify the collaboration
Agree who provides data, who implements changes and who approves trade-offs. Start with anonymised aggregate information and establish access controls before sharing detailed records. A diagnostic, a sprint and fractional leadership involve different responsibilities; choose the scope that fits the actual gap.
Apply it carefully
A useful opening brief: “Our first-order acquisition cost rose, but repeat-purchase contribution is unclear. We can provide aggregated order cohorts and spend, and our analyst can support implementation. We need a defensible decision on next month’s budget.” This is an illustrative brief, not a quoted client message.
The site does not promise identical outcomes to its case studies. AI-assisted editorial content is labelled and is not presented as a new personal experience or an independent endorsement.
Discuss a growth challenge or read the growth marketing library.