Know what to fix before spending more.

When this is the right starting point

You have a specific decision to make: whether to increase spend, repair a funnel, change an offer or investigate customer loss. The diagnostic separates what the evidence supports from what still needs testing. It works for B2B teams, consumer businesses and early-stage founders; the evidence required changes with the business model.

If you already have a clear implementation brief, a focused sprint may be a better fit. If there is very little data, the output is a discovery and measurement plan—not a statistically proven explanation.

What you leave with

• A baseline review: metric definitions, periods, costs and important gaps.
• A constraint map connecting acquisition, conversion and retention to the business decision.
• A prioritised investigation plan with evidence needed, owner and next action.
• A handover discussion explaining what to do now, what to defer and why.

What to bring

Bring your website or customer journey, the main decision, what you have already tried and aggregate reports you are comfortable sharing. We agree any further access before work starts. Do not send customer records, credentials or confidential exports in the first message.

An example of a useful output

Illustrative brief, not a client result: “Acquisition cost rose while the proportion of first-time buyers changed. First reconcile the cost window and customer mix; then inspect checkout completion by device. Do not increase budget until the baseline is comparable.” A recommendation names its uncertainty and owner rather than promising a growth percentage.

Scope, timing and fees

We agree one business question and the reports or journey in scope before paid work begins. The proposal sets deliverables, review dates, access dependencies and a fixed project fee. Timing follows the data readiness and agreed review depth; there is no implied instant turnaround.

This is a diagnostic, not an implementation retainer, legal review or guarantee of revenue. Ad spend, software subscriptions and major rebuilds are not included. If implementation is needed, it is scoped separately.

Supporting material

• See the acquisition measurement case
• Try the stock and ad budget calculator
• Already know the bottleneck? Explore a sprint

Tell me what you need to change.

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